Job Overview

As an SEO Specialist, you will play a crucial role in optimizing websites to increase organic traffic and improve search engine rankings. You will utilize your expertise in SEO strategies to enhance online visibility and drive business growth.

Duties

• Conduct keyword research and analysis to guide content optimization
• Implement on-page and off-page SEO techniques to boost website performance
• Monitor and report on website traffic and performance metrics
• Collaborate with content creators to ensure SEO best practices are integrated into content development
• Manage Google Tag Manager and metadata for effective tracking and optimization
• Utilize knowledge of HTML, CSS, and WordPress for website optimization
• Stay updated on industry trends and algorithm changes to adapt strategies accordingly
• Utilize social media management for SEO purposes

Qualifications

• Proven experience as an SEO Specialist or similar role
• In-depth understanding of search engine algorithms and ranking factors
• Proficiency in Google Analytics, Google Search Console, and other SEO tools
• Strong analytical skills with the ability to interpret data and provide actionable insights
• Excellent communication and collaboration abilities
• Familiarity with digital marketing principles
• Nice-to-have skills: Knowledge of search engines, research skills, and experience in CSS